Dennis Moons - Google Shopping Success Course - E-Comerrce Advanced Courses

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GOOGLE SHOPPING SUCCESS COURSE



Google Shopping Success is a self-paced online video course to learn how to use Google Shopping to generate profitable sales.


To do that I’ve created 43 in-depth video lessons in which I’ll guide you through every step of the Google Shopping process.


Every lesson covers a single topic and teaches you how to go from nothing to running campaigns that attract buyers to your store.


How To Crack The Google Shopping Black Box


To get better results you need to make sure that:


the right products (the ones with the best margin) appear for
the right search queries (that bring buyers to your site)
at the right price (the lowest that you can get away with).


This course is ideal for


Ecommerce
entrepreneurs

Freelancers and
consultants


Ecommerce
marketing teams


THE GOOGLE SHOPPING SUCCESS COURSE


Module 1 - Setting Up For Success
With Google Shopping, getting the technical parts right is often a huge obstacle.


That’s why I broke down every step of the setup process: how to create a product feed, how to send it to Google, and how to make sure you can track the results of your campaigns.


In this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.


It doesn’t matter which ecommerce cart platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re on a different ecommerce platform.


If you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.


Lessons in this module:
• From Product to Product Ad
• Product Feeds 101
• Setting Up Google Merchant Center
• Product Feeds on Shopify
• Product Feeds on Woocommerce
• Product Feeds on other platforms
• Fixing Problems in Google Merchant Center
• Setting Up Google Ads
• Setting Up Google Analytics


Module 2 - From Launch To Sales


Once you’re done with the setup, you’re ready to dive into Google Ads and launch your first campaign.


After launch, I’ll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.


This ensures that your campaigns improve over time and generate the results you need.


You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.

№ 5693083, Размещено 17 января

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